Live with Ebay

Ten years after being formed in 1995, eBay has become the world's leading online marketplace for all sorts of goods. At any given time, 29 million items are available worldwide on eBay, with more than 3.5 million new items added every day and $1,000 worth of merchandise sold every second. The online auction site has 135 million registered users in 32 international markets, and more than 430,000 people in the United States alone make a full- or part-time living on eBay.

If you think eBay is just about bobblehead dolls and Pez dispensers, think again. While $2.2 billion worth of goods in collectibles were sold on eBay in 2004, antiques and collectibles ranked only No. 6 among eBay's sales categories. The five highest were: automobiles and auto supplies ($11.1 billion); consumer electronics ($3-5 billion); computers ($3.0 billion); clothes and accessories ($2.9 billion); and books, movies and music ($2.4 billion).

Real people are making big bucks on eBay--and thousands have even reached PowerSeller status by maintaining at least $1,000 per month in sales for three consecutive months. Case in point: Angle Cash, 37, a stay-at-home mom who started selling on eBay nearly six years ago because it was "something I could do and watch the kids at the same time." Today, her Kennesaw, Georgia, company, Cashco1000 Inc. (www. cashco1000.com), sells thousands of home-decoration and other items each month on eBay and expects to break $500,000 in sales on eBay this year.

Even owners of existing businesses have found success on eBay by using it as an adjunct to their brick-and-mortar operations. Dan Morphy, 33, runs the Adamstown Antique Gallery (www. aagal.com), a 10,000-square-foot antiques mall in Denver, Pennsylvania. After a few successful eBay auctions, he started offering the antiques vendors who rent space in his gallery the opportunity to sell five items a month on eBay, at no charge other than out-of-pocket expenses. Within two years, Morphy not only had a full gallery of dealers, but was also listing 700 pieces a month and had exceeded $2.5 million in eBay sales.

If you dream of building your own eBay business, it's easier than you think. We've distilled what you need to know into five basic steps.

Step 1: Register Your Business

Getting set up as an eBay seller is a simple process that takes just a few minutes. You'll be required to provide your name, address, e-mail and phone number, as well as a credit card number and your checking account information. This information is used to confirm your identity--which protects the integrity of eBay's operation--and to collect auction fees.

Since every eBay business is a retail business, you should also register your business with federal, state and local tax authorities and consider forming a corporation or an LLC to protect you against legal liability. (For more legal issues you should know about before you start, go to www. entrepreneur.com/ebay/legaltips.)

Most eBay sellers are also encouraged to open an account with PayPal, an online payment service owned by eBay that enables buyers to pay you by credit card or by debiting their checking accounts, without you having to obtain merchant card accounts.

Step 2: Find Stuff to Sell

This can be the biggest challenge in setting up an eBay business. Keep these points in mind:

* PICK THE RIGHT PRODUCT. Select something you'll enjoy selling and that stands a good chance of making a profit. Avoid merchandise you know absolutely nothing about, that's difficult to describe in a short paragraph, that won't photograph well or that's tricky to ship without damage.

* CONSIDER COST AND SALE PRICE. "Buyers and sellers on eBay set the price--you don't," says Melissa Sands, 35, who started selling on eBay in 1999 to help her husband, a comic-book dealer, get rid of excess inventory. Today, Sands runs Sands-o-Time (www. sands-o-time.com), an eBay store selling pottery, porcelain, glass, silver, costume jewelry and more with sales averaging $8,000 to $12,000 per month. Before you buy anything, find out what other similar items have sold for on eBay and ask yourself if there's a good chance you will make money.

* SELL RELATED MERCHANDISE. "If you make it easy for people to buy something, they will want to buy more from you--and you have to have related merchandise in stock," advises Cash. "So, for example, if you're selling collectibles, you should also carry the display racks, books and other accessories those particular collectors will want to have."

* MAKE SURE YOU HAVE ENOUGH STORAGE SPACE FOR YOUR MERCHANDISE. Don't start ordering pallets of large items if your basement or garage is small, or if your front door isn't big enough to squeeze the crates through.

* LEARN HOW TO PACK AND SHIP GOODS. Calculating shipping costs properly is also important. To help you with this, eBay, FedEx, UPS and the U.S. Postal Service all offer shipping calculators on their websites. Buyers really hate it if they think you're gouging them on the shipping and handling fees.

Research n' Market

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c67242) has announced the addition of "Tesco Plc - SWOT Framework Analysis" to their offering.

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories:

Internal factors - The strengths and weaknesses internal to the organization.

External factors - The opportunities and threats presented by the external environment.

The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organizations objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.

SWOT analysis is just one method of categorization and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization so that, for example, weak opportunities may appear to balance strong threats.

Content Outline:

A. Executive Summary

B. A Brief Profile of the Company

C. SWOT Framework Analysis

C.1 Strengths to Build Upon

C.2 Weaknesses to Overcome

C.3 Opportunities to Exploit

C.4 Threats to Overcome

D. Glossary of Terms

New Issue

SOUTH BURLINGTON, Vt. -- (Grassroots Newswire) - Are you an ice cream aficionado? Do you fancy yourself a flavor innovator? Then Ben & Jerry's wants you to do them a "flavor!" Ben & Jerry's announces the "Do Us a Flavor Contest" - an opportunity to become an honorary Ben & Jerry's Flavor Guru and create an original, mouth-watering ice cream flavor.

"We hear suggestions from our customers all the time about different flavors we should be offering, now everyone has an opportunity to make some history at Ben & Jerry's," said Sean Greenwood, PR Poobah for Ben & Jerry's.

Ben & Jerry's Flavor Gurus are a bunch of cool guys with even cooler jobs. They boldly go where no ice cream makers have gone before. From Cointreau(R) to Sambuca, sweet potatoes to sugar plums, no ingredient goes unconsidered for the next lip-smacking, completely unexpected Ben & Jerry's flavor. They mix, blend, chop, whip, puree and swirl until they come up with an unrivaled pint of pure ice cream indulgence.

"We create and taste ice cream flavors all day long, so we thought it would be nice to take a break and let someone else do our jobs for a while," said Arnold Carbone, Conductor of Bizarre & D and Chief Flavor Guru at Ben & Jerry's. "We're looking for people to let loose and get funky in creating the next chunky ice cream. We can't wait to taste the results."

Ready to create the next Chunky Monkey(R), Chubby Hubby(R) or Phish Food(R)? All it takes is some inspiration, imagination and maybe a little discombobulation. Just visit www.benjerry.com to get cooking. First, pick an ice cream base like brownie batter, white chocolate or sweet cream, or something we've never thought of! Then go wild, adding in lots of chunks and swirls. And don't forget to give your concoction a catchy name. You can even submit a photo of your creation or one of yourself with your flavor masterpiece.

If you need a little help getting started, try the online Flavor Generator to get your creative juices flowing. Flavor entries will be judged on creativity (40 percent), flavor profile (40 percent) and relevance to Ben & Jerry's brand (20 percent).

Five finalists will be invited--four from across the United States and one from Canada--to a Flavor Finals Event to be held at Ben & Jerry's in Vermont. The showdown will be judged by Ben & Jerry's Flavor Gurus as well as a panel of guest judges. The grand prize winner will win an ice cream party for friends and family featuring their winning flavor, plus some of their fabulous flavor to take home. But everyone who enters is a winner! All contest entrants will receive Ben & Jerry's scoop shop coupons so they can enjoy a tempting treat while they wait to hear if they're a flavor finalist.