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SOUTH BURLINGTON, Vt. -- (Grassroots Newswire) - Are you an ice cream aficionado? Do you fancy yourself a flavor innovator? Then Ben & Jerry's wants you to do them a "flavor!" Ben & Jerry's announces the "Do Us a Flavor Contest" - an opportunity to become an honorary Ben & Jerry's Flavor Guru and create an original, mouth-watering ice cream flavor.

"We hear suggestions from our customers all the time about different flavors we should be offering, now everyone has an opportunity to make some history at Ben & Jerry's," said Sean Greenwood, PR Poobah for Ben & Jerry's.

Ben & Jerry's Flavor Gurus are a bunch of cool guys with even cooler jobs. They boldly go where no ice cream makers have gone before. From Cointreau(R) to Sambuca, sweet potatoes to sugar plums, no ingredient goes unconsidered for the next lip-smacking, completely unexpected Ben & Jerry's flavor. They mix, blend, chop, whip, puree and swirl until they come up with an unrivaled pint of pure ice cream indulgence.

"We create and taste ice cream flavors all day long, so we thought it would be nice to take a break and let someone else do our jobs for a while," said Arnold Carbone, Conductor of Bizarre & D and Chief Flavor Guru at Ben & Jerry's. "We're looking for people to let loose and get funky in creating the next chunky ice cream. We can't wait to taste the results."

Ready to create the next Chunky Monkey(R), Chubby Hubby(R) or Phish Food(R)? All it takes is some inspiration, imagination and maybe a little discombobulation. Just visit www.benjerry.com to get cooking. First, pick an ice cream base like brownie batter, white chocolate or sweet cream, or something we've never thought of! Then go wild, adding in lots of chunks and swirls. And don't forget to give your concoction a catchy name. You can even submit a photo of your creation or one of yourself with your flavor masterpiece.

If you need a little help getting started, try the online Flavor Generator to get your creative juices flowing. Flavor entries will be judged on creativity (40 percent), flavor profile (40 percent) and relevance to Ben & Jerry's brand (20 percent).

Five finalists will be invited--four from across the United States and one from Canada--to a Flavor Finals Event to be held at Ben & Jerry's in Vermont. The showdown will be judged by Ben & Jerry's Flavor Gurus as well as a panel of guest judges. The grand prize winner will win an ice cream party for friends and family featuring their winning flavor, plus some of their fabulous flavor to take home. But everyone who enters is a winner! All contest entrants will receive Ben & Jerry's scoop shop coupons so they can enjoy a tempting treat while they wait to hear if they're a flavor finalist.